As I was driving home today, I couldn’t help but notice a huge, looming red bullseye sign in the parking lot, enticing me to turn into one of America’s largest retailers. The telltale logo is unmistakable and stands on its own. It is the registered trademark of the Minneapolis-based Target corporation. Mostly, we don’t need to read the name “Target.” We recognize the bullseye, and we automatically know the retailer. Why does any of this matter in the HDD blog? Please, read on.
GOOD AIM
The bullseye trademark and the notorious bulldog with a target over one eye was of interest to me. Other than brilliant branding, I wonder what their motivation was to use a target symbol. I stumbled upon a quote from Jordan B. Peterson in “12 Rules for Life: An Antidote to Chaos” that might explain it. One of his quotes says simply, “You see what you aim at” hence the target.
TUNNEL VISION
The informal definition of tunnel vision is the tendency to focus exclusively on a single or limited goal or point of view. I won’t deny that I have selective tunnel vision, and if the truth be told, you probably do too. If it is a lifelong belief or a stubborn point of view, we hold tight to what we choose to focus on. That which is on the periphery, out of our target or tunnel vision either doesn’t matter or simply doesn’t hold as much weight.
ANOTHER POINT OF VIEW
A few other ways to say tunnel vision are, wearing blinders, narrow outlook, narrowmindedness, one-track mind, shortsightedness, fixation or obsession. Do any of these sound familiar?
THAT BEING SAID…
MedicineNet.com defines yet another form of tunnel vision aka, tubular vision. It is the loss of peripheral vision with retention of central vision. My research yielded a possible few causes for medical tunnel vision. Sometimes, tunnel vision can occur temporarily when the body produces high levels of adrenaline, extreme panic or stress and can cause temporary tunnel vision. Alcohol and drugs have also been shown to have an effect on peripheral vision.
STROKE?
Vision loss can be a symptom for identifying the possible onset of a stroke. According to stroke.org, up to 66% of people who suffer from a stroke experience changes to their vision along with loss of ability to move one side of the body, inability to speak and disorientation to name a few. If any of these symptoms occur, act fast and seek medical attention immediately. 911!
AIM HIGH…BULLSEYE!
If your aim is to have optimum health, then you have hit the bullseye! Remember, “You see what you aim at.” See what you need to do to optimize good habits and a healthy lifestyle. Early detection is critical and saves lives. When you don’t have your health, little else matters. Get tested and screened on a regular basis. If High Desert Doppler can help in your diagnosis through diagnostic ultrasound, call us at 505-350-3397.